16 February 2012
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A persona can function as an archetype to represent a group of users that would use your product in a similar manner based on their shared features, characteristics, attitudes or goals. Based on research and insights from users, select an interesting segment of the user population and define a persona as a representation. Use insights from observations and interviews to depict a persona based on their needs, wants, expectations, goals, desire & habits, social background, and cultural & demographic characteristics.