Interviewing

Interviewees

Interview Template

Interviews


Surveying

Survey for general input + way to find interviewees

16 February 2012

Results

Conscious Smartphone Usage

Form

Conscious Smartphone Usage

Graphs from this survey


Persona

A persona can function as an archetype to represent a group of users that would use your product in a similar manner based on their shared features, characteristics, attitudes or goals. Based on research and insights from users, select an interesting segment of the user population and define a persona as a representation. Use insights from observations and interviews to depict a persona based on their needs, wants, expectations, goals, desire & habits, social background, and cultural & demographic characteristics.

CMD Methods Pack